How HighByrd tracks who responds to your direct mail.
HighByrd works in three steps: upload your list, build a personalized campaign with automated follow-up, and send. Every recipient gets a personalized URL (a PURL), so when they visit you see who it was, by name, in real time.
How it works
What happens when someone gets your mail
One PURL per record
Generated for a single person on your list and mapped directly back to them, so when they visit you know who it was.
How it works
How to set up a tracked direct mail campaign in 3 steps
HighByrd adds tracking and follow-up to mail you already send. You set up a campaign in three steps, with no developer and no data team.
1. Upload your list
Upload a CSV of names, addresses, and any custom fields. HighByrd maps it as-is, with no reformatting and no code.
See supported fields2. Build your campaign
Personalize each recipient's page with merge tags on your own domain. Set an automated follow-up, and test two versions.
Tour the builder3. Send and watch who responds
Send your mail, then get a real-time alert by name on every visit. Qualifying leads go to your CRM and the follow-up runs itself.
See the dashboard
Reporting
What you can see and measure
A plain-English dashboard shows mail delivered, page visits by name and time, hot (non-converting) leads, and conversions with a dollar value attached, so you can compare campaign to campaign.
See all features
PURL vs QR code
How a PURL is different from a QR code
A QR code or shared landing page cannot tell you which named recipient responded. A personalized URL ties every visit to a specific person, so the choice is not either/or.
A QR code stays anonymous
A shared QR code or landing page cannot tell you which named recipient scanned or visited.
A PURL maps to one person
Each personalized URL is tied to a single record and triggers follow-up based on what they did.
You can use both
Print a QR code that points to the PURL, so you keep the scan and still know who responded.
Your next campaign should not be a guess.
See exactly who responded to your last mail, and follow up before they forget you. No developer, no data team, no long setup.
Direct mail tracking FAQ
Short answers to the most common questions about how HighByrd tracks, personalizes, and follows up on direct mail.
What is HighByrd?
A direct mail tracking and personalization platform for small and mid-size businesses that shows you who responded to your mail and automates follow-up with the people closest to converting.
How does HighByrd track who responds to direct mail?
It prints a unique personalized URL on each piece. When a recipient visits, HighByrd logs who they are and when, so response ties to a named record instead of a guess.
What is a PURL?
A personalized URL, a unique web address tied to one recipient that opens a page already filled in with their name, offer, and details.
Do I need a developer or IT team?
No. Upload your list, build, and send. Data maps as-is, no code.
How is this different from a QR code or a generic landing page?
Those cannot tell you which named recipient responded. HighByrd ties every visit to a specific person and triggers follow-up based on what they did.
Can HighByrd automate follow-up?
Yes. A visual journey builder sends the next message when a recipient visits a page, submits a form, or takes another action.
Does it integrate with my CRM?
Yes. A "Send Lead to API" action pushes a response to your CRM or webhook within seconds, and data exports to CSV.
What can I measure?
Mail delivered, page visits by name and time, hot (non-converting) leads, conversions with a dollar value attached, and campaign-over-campaign ROI.
Who is HighByrd for?
Small and mid-size businesses that send direct mail (real estate, HVAC and plumbing, home services, restaurants, professional services, non-profits) and agencies that run mail for clients.
Does HighByrd print and mail for me?
No. It is a tracking and personalization layer on mail you are already sending. It does not replace your printer or mail house.
Can I A/B test direct mail?
Yes. Run two versions and HighByrd tracks which drove more visits and conversions.