Product
Product Overview
The HighByrd product: personalized URLs that make direct mail measurable.
How the product works, end to end
Five parts work together to take a mailing list and turn it into named, measurable response on your own domain.
1. Upload your audience
Bring your recipient list as a CSV and map your columns. HighByrd generates a unique PURL for each person.
2. Build personalized pages
Each PURL opens a page filled in with that recipient's name and offer, built in custom HTML or the visual builder, on your own domain.
3. Design the journey
Connect pages, forms, routing, and A/B tests on a visual canvas. This is the automated follow-up: an on-page experience, not email or SMS.
4. Track who responds
Every visit is a named record. See hot leads, conversions with real dollar values, and campaign ROI in plain English.
5. Hand off and export
Send leads to any CRM or webhook with a configurable API step, and export PURLs, responses, and QR codes to CSV.
Inside the dashboard
A look at the real reporting: who responded, by name, and how activity is trending.
Explore the product
Six parts of the product, each with its own deep dive.
Personalized Pages & PURLs
Unique URLs and personalized pages for every recipient, with merge variables and QR codes.
ExploreCampaign Journeys
A visual builder for the multi-step, on-page experience each recipient moves through.
ExploreTracking & Analytics
See who responded by name, catch hot leads, and measure real ROI per campaign.
ExploreAudience & Data
Upload your list, map columns to typed custom fields, and reuse them across campaigns.
ExploreYour Own Domain
Branded PURLs on your own domain, with DNS, SSL, and CDN handled for you.
ExploreIntegrations & Exports
Send leads to any CRM or webhook via a configurable API, plus CSV exports.
Explore
What HighByrd is, and is not
HighByrd is the tracking and personalization layer on the mail you already send. It does not print or mail, and automation is the on-page journey plus a configurable Send Lead to API step. There is no native email or SMS and no one-click CRM connectors.
See the whole product in action.
Explore each part of the product, or start a free trial and turn your next mailing into named, measurable response.
Product FAQ
Short answers to common questions about what HighByrd is and how the product works.
What is a PURL?
A PURL is a personalized URL, a unique web address tied to one named recipient and printed on their mail piece. When that person visits, it opens a page already filled in with their name and offer, and HighByrd records the visit by name, so a response is a named record instead of a guess.
What does a PURL platform do?
A PURL platform turns direct mail you already send into a tracked, personalized web experience. It generates a unique URL for each recipient, opens a personalized page on your own domain, runs an automated on-page journey, and records who responded by name so you can measure real results.
What is a personalized landing page?
A personalized landing page is the page that opens at a recipient's PURL, filled in with their name and offer. It can change its content per recipient using merge variables, and it runs on your own domain.
How does HighByrd automate follow-up?
Follow-up is the on-page journey a recipient moves through after visiting their PURL: pages, forms, routing, and A/B tests, plus a configurable Send Lead to API step. It is an on-page experience, not email or SMS.
Does HighByrd connect to my CRM?
Yes, through a configurable Send Lead to API step that posts responding leads to any CRM or webhook in real time, plus CSV exports. It is configurable HTTP rather than a pre-built named connector.
Does HighByrd print or mail my campaigns?
No. HighByrd is the tracking and personalization layer on the mail you already send. It does not print or mail and does not replace your printer or mail house.