Product
Personalized Pages & PURLs
A PURL is a unique web address printed on one person's mail piece that opens a landing page made for them by name.
One link, one named recipient
A PURL connects a printed mail piece to a web page built for the person holding it. Here is what makes up that connection.
The personalized URL
A PURL is a unique web address tied to one named recipient and printed on their mail piece. No two recipients share the same link.
The personalized page
This is the landing page that opens when someone visits their PURL. It can address the recipient by name and adjust its content to them.
On your own domain
Pages live on the customer's own domain, so visitors see your web address rather than a third-party one.
Print and web, joined
Because the link is printed per recipient, the mail piece and the page that follows are tied to the same person from the start.
Codes you can generate the same way every time
The code at the end of each PURL is built from the recipient's own data, so the result is predictable and repeatable.
Built from recipient data
Each code is generated from the recipient's record, so the link is tied directly to who they are.
Same input, same code
Codes are deterministic. The same recipient data always produces the same code, so you can regenerate a mailing and get matching links.
Reprintable and idempotent
Because the result never drifts, you can reprint or rerun a job and every recipient keeps the same address they had before.
Unique per domain
Within a domain, each code is unique, so no two recipients are ever sent to the same page by mistake.
Two ways to build a page
You can build personalized pages by writing your own markup or by using a visual editor, and keep them organized as you grow.
Raw custom HTML
Write your own HTML when you want full control over the page markup and layout.
Visual page builder
Build pages in a visual editor when you would rather assemble a layout without writing code.
Folders to organize
Group pages into folders so a large set of campaigns and pages stays sorted and easy to find.
Shared image library
Pull logos and images from your organization's image library so assets stay consistent across pages.
Why it holds up
Why deterministic codes matter at scale
The way PURL codes are generated is what lets you treat a large mailing as something you can rerun without surprises.
Reprint without breaking links
Since the same recipient data always yields the same code, a reprinted batch keeps every existing link intact rather than minting new ones.
No blank spaces in print
Fallback chains guarantee a value renders for every field, so a missing first name shows your backup text instead of an empty gap on the mail piece.
QR codes wired to mail workflows
Per-recipient QR images come as PNG, SVG, or a CSV column and each has a stable URL, so they slot directly into the file formats print and mail systems expect.
Give every recipient their own page
Build personalized pages on your own domain, generate a unique PURL and QR code for each recipient, and reprint as often as you need without changing a single link.
Direct mail tracking FAQ
Short answers to the most common questions about how HighByrd tracks, personalizes, and follows up on direct mail.