Marketing Agencies
Direct mail tracking and attribution for marketing agencies.
HighByrd is a direct mail tracking, attribution, and personalization layer that agencies add to the mail they already run for clients. Every recipient gets a personalized URL (a PURL) on a page that lives on the client's own domain, so when people respond you see who, by name, per client, in real time. You walk into every campaign review with a per-client dashboard, a list of hot leads, and an ROI number.
HighByrd does not print or mail, so you keep your existing print vendor and mail house. It adds the measurement and follow-up layer on top.
- White-label
- Per-client dashboards
- Real-time lead alerts by name
- Keep your print vendor
Why agencies cannot prove direct mail ROI to clients
Most agency direct mail reporting stops at the mailbox. You can show how many pieces went out. You cannot show who visited, who was interested, or who converted, so the channel loses every comparison to the client's digital dashboards.
Reporting stops at the mailbox
Pieces sent is not a result. Every campaign ends with a gap in the story.
It loses to digital
Paid search comes with click-through, conversions, and cost-per-acquisition. Mail comes with a phone count and a gut feeling.
Hot leads disappear
Someone got the mailer, visited, and did not convert. Without tracking, no one follows up, and the client paid for that lead.
What HighByrd does
How HighByrd lets agencies prove direct mail ROI, per client
HighByrd adds a tracking and personalization layer to your clients' direct mail without changing how you print or mail. Every recipient gets a PURL on a page on the client's domain, every visit is logged by name, and every campaign gets a per-client dashboard your client can actually read.
Personalized pages, white-labeled per client
Each mailer carries a PURL that opens a page with the recipient's name and offer already filled in, on the client's own domain (DNS and SSL set up automatically). It looks like the client built it.
Hot lead detection, per client
See every recipient who visited but did not convert, across every client campaign, flagged automatically, so you hand the client a prioritized follow-up list the same day.
Automated follow-up
When a recipient visits a page, submits a form, or clicks, a follow-up sequence fires automatically, without manual work from your team or theirs.
Real ROI, campaign by campaign
Attach a dollar value to every conversion and show, per client, what their direct mail investment returned. That is the number that protects the budget.
CRM auto-push
When a lead converts, the client's CRM updates within seconds through a "Send Lead to API" action. No manual exports, no leads stuck in a spreadsheet.
Why HighByrd is different
How HighByrd is different from a print-and-mail vendor
HighByrd does not print or mail. Platforms that bundle print and mail lock you into their workflow.
HighByrd is the measurement layer only: it adds tracking, personalized pages, attribution, and automated follow-up to mail you already run, so you keep your existing print vendor and mail house and add the attribution clients expect from every other channel.
Campaign types
White-label, multi-client direct mail tracking built for agencies
Run mail for three clients or thirty from one platform, with results tracked per client, per campaign, and per offer, without juggling spreadsheets or stitching reports together by hand.
Client reporting and retention
Walk into every review with a real per-client dashboard: response rates, hot leads surfaced, revenue attributed.
A/B testing across offers and creative
Test two versions of a mailer and HighByrd tracks which drove more visits and conversions, so you bring data to the next creative brief.
White-label pages on the client's domain
Every personalized page is on the client's own domain with their branding, so the work reads as the client's, delivered faster than expected.
A single view across every client
Run campaigns for multiple clients from one platform, with results tracked per client, per campaign, and per offer, so you see what is working without stitching reports together by hand.
What agencies say
We'd run direct mail for clients for years with nothing to show but call volume. Now we walk in with a dashboard, a list of hot leads, and an ROI number.
Account Director, regional marketing agency
The personalized pages changed how our clients think about direct mail. The real win was showing them, by name, who was interested and who converted. That is the report that gets next quarter's budget approved.
Principal, full-service advertising agency
Illustrative examples. Pilot quotes to be replaced with verified, attributable customer stories before launch.
Add tracking to your clients' next mail campaign.
No developer, no data team, and no change to your print or mail vendor.
Marketing Agencies direct mail tracking FAQ
Short answers to the most common questions about how HighByrd helps marketing agencies track, personalize, and follow up on direct mail.
How do marketing agencies track direct mail for clients?
With HighByrd, the agency adds a personalized URL (a PURL) to each recipient's mail piece. When that person visits, HighByrd logs who they are and when, so the agency can show response by name, per client, instead of a phone count.
Can I white-label direct mail reporting and pages for my clients?
Yes. Every personalized landing page lives on the client's own domain with the client's branding (DNS and SSL set up automatically), and the per-client dashboard reports under your agency's relationship, so it looks like the client built it.
Do I have to change my print or mail vendor to use HighByrd?
No. HighByrd does not print or mail. It is a tracking, personalization, and follow-up layer added to the mail you already run, so you keep your existing print vendor and mail house.
How do I prove direct mail ROI to a client?
HighByrd attaches a dollar value to each conversion and reports it in a per-client dashboard, so you can show what the client's direct mail investment returned, not just how many people responded.
Can I manage multiple clients in one place?
Yes. Run campaigns for multiple clients from a single platform, with results tracked per client, per campaign, and per offer, without stitching reports together by hand.
What is a PURL, and why does it matter for agencies?
A PURL is a personalized URL unique to one recipient that opens a page already filled in with their name and offer. It ties every visit to a named person, which turns a lift in calls into named, attributable response per client.
How is HighByrd different from a direct mail platform that prints and mails?
Platforms like that bundle print and mail. HighByrd is the measurement layer only: it adds tracking, personalized pages, attribution, and follow-up to mail you already send, so you do not change your print workflow.
Can I A/B test mailers for a client?
Yes. Run two versions of an offer or creative and HighByrd tracks which variant drove more visits and conversions, so you bring data to the next creative brief.
Does HighByrd push leads to the client's CRM?
Yes. When a recipient converts, a "Send Lead to API" action updates the client's CRM or webhook within seconds, and full data exports to CSV per client.
What can I show a client once their mail is out?
Mail delivered, page visits by name and time, hot (non-converting) leads to follow up, and conversions with a dollar value attached, all in a plain-English per-client dashboard.
Do I need a developer or data team to set this up for clients?
No. Upload the client's existing list, build and personalize the campaign, and send. Data maps as-is, with no reformatting and no code.