Ecommerce Brands
Direct mail tracking for ecommerce brands. See who responded, by name.
HighByrd is direct mail tracking, personalization, and follow-up built for ecommerce and DTC brands. Every recipient gets a personalized URL (a PURL) printed on their postcard or catalog. When they visit, you see exactly who responded by name in real time, including the shoppers who looked but did not buy. HighByrd then retargets those high-intent non-converters with automated follow-up and attaches real revenue to every campaign.
It is a measurement and follow-up layer on the mail you already send. It does not print or mail for you.
- Real-time response, by name
- Hot lead detection
- Automated retargeting
- Works with Shopify, Klaviyo, your CRM
What you cannot see in an untracked ecommerce mail campaign
Every other channel you run is measurable. Direct mail does not have to be the exception. Without per-recipient tracking, four things stay invisible.
Who responded
You mail your lapsed list and watch orders tick up. Was it the mailer, the email you sent the same week, or a coincidence? You do not know.
Which interested shoppers left
A customer got your mailer, visited, and did not buy. They were close. Without tracking, you never knew they showed up.
Whether follow-up happened
Mail lands and it is done. No retargeting, no triggered sequence, no second touch. The window closes.
What HighByrd does
How HighByrd tracks who responds to your ecommerce direct mail
Each mailer carries a personalized URL unique to that recipient. When they visit, HighByrd looks up who they are, serves a page already filled in with their name, offer, and product recommendations, and logs the visit by name and time.
Named response in real time
Every visit is a named record, not a guess. You see who came back to the site.
Hot lead detection
See every recipient who visited their page but did not buy, your highest-intent shoppers, and follow up before they forget.
Automated retargeting
When a recipient visits or takes an action, your follow-up fires automatically: a reminder, a stronger offer, a time-limited nudge, triggered by what they do, not your calendar.
Real ROI per campaign
Attach a dollar value to every order that started with a mailer, so you see actual revenue, not just response rates.
Your tools, updated automatically
When a customer responds, your Shopify, Klaviyo, CRM, or order-management system knows within seconds. No manual syncing, no end-of-month list reconciliation.
Why HighByrd is different
How HighByrd is different from coupon codes and delivery-window attribution
Most ecommerce direct mail is measured with a unique coupon code or a delivery-date-to-purchase window matched against your store data. That estimates how a campaign did overall, but it cannot tell you which shopper looked and left.
A personalized URL ties every visit to a named customer in real time, including the high-intent non-converters you most want to retarget. You can still print a coupon code or a QR code that points to the PURL, so the choice is not either/or. The difference is that HighByrd answers who, not just roughly how much.
Campaign types
Ecommerce direct mail use cases
You already know who to mail. HighByrd tells you what happened after it landed.
Lapsed-customer win-back
Mail customers who have not ordered in 90, 180, or 365 days. See who visited their page, with automatic follow-up for anyone who showed interest but did not return.
High-value prospecting
Mail your best potential customers by zip code, purchase history, or any segment. See exactly who responded and what they did next.
Seasonal and promotional
Holiday offers, clearance events, product launches. See which offers drove visits and which drove orders, so next season you already know what works.
A/B offer testing
Test free shipping against a discount. See which version drove more visits and orders, so you scale what converts instead of guessing.
What it looks like when it works
We had tried direct mail before and could never tell if it was doing anything. With HighByrd, we ran a win-back campaign to our lapsed list and could see exactly who came back to the site. We followed up with the ones who visited but did not order and recovered a segment we had basically written off.
Head of Growth, direct-to-consumer home goods brand
We test everything in our digital channels. Now we can test our mailers the same way, and finally see which offer our audience actually responds to. That is the kind of data we were missing.
Marketing Director, ecommerce apparel company
Illustrative examples. Pilot quotes to be replaced with verified, attributable customer stories before launch.
Start a tracked, personalized ecommerce direct mail campaign.
Measure your mail like every other channel you run. No developer, no data team, no long setup.
Ecommerce Brands direct mail tracking FAQ
Short answers to the most common questions about how HighByrd helps ecommerce brands track, personalize, and follow up on direct mail.
How do I track who responds to my ecommerce direct mail?
Print a personalized URL (a PURL) unique to each recipient on the postcard or catalog. When that shopper visits, HighByrd logs who they are by name and time, so each response ties to a named customer instead of a guess.
How is this different from coupon-code or delivery-window attribution?
Coupon codes and delivery-window matchback estimate results at the campaign level and cannot tell you which shopper looked and did not buy. A PURL ties every visit to a named customer in real time, including the high-intent non-converters you most want to retarget.
Can I retarget the shoppers who visited but did not buy?
Yes. HighByrd flags every recipient who visited their page but did not convert, your highest-intent prospects, and triggers automated follow-up such as a reminder, a stronger offer, or a time-limited nudge based on what they did.
Does HighByrd work with Shopify, Klaviyo, or my CRM?
Yes. When a recipient responds, a "Send Lead to API" action pushes that response to your email platform, CRM, or order-management system within seconds, with no manual syncing, and data exports to CSV.
Can I use HighByrd to win back lapsed customers?
Yes. Mail your customers who have not ordered in 90, 180, or 365 days, see by name who visited their page, and automatically follow up with anyone who showed interest but did not come back.
Can I A/B test direct mail offers like free shipping versus a discount?
Yes. Run two versions and HighByrd tracks which variant drove more visits and orders, so you scale the offer that actually converts for your audience instead of guessing.
Does HighByrd print and mail my postcards and catalogs?
No. HighByrd is a tracking, personalization, and follow-up layer added to mail you are already sending. It does not replace your printer or mail house.
How does HighByrd attach revenue to a direct mail campaign?
It records a named conversion event with a dollar value when a recipient orders, so you see actual revenue per campaign, not just response rates.
Do I need a developer or data team to set this up?
No. Upload your existing list, build and personalize the campaign, and send. Data maps as-is, with no reformatting and no code.
Can I segment who I mail by zip code or purchase history?
Yes. Send personalized mailers to any segment you define, by zip code, purchase history, or lapsed window, and track exactly who responded and what they did next.
Are the personalized pages on my own domain?
Yes. Each recipient's page is built on your own domain, with DNS and SSL set up automatically, so it feels like part of your store, not a mass mailing.