Non-Profits
Direct mail tracking for nonprofits: see which donors responded to your appeal.
HighByrd is direct mail tracking for nonprofits. Every recipient of your fundraising appeal gets a personalized URL (a PURL) on their mail piece. When they visit, you see who responded by name in real time, HighByrd flags the donors who visited but did not give (your warmest lapsed and prospective donors), and your thank-you and follow-up runs automatically.
It is a measurement, personalization, and follow-up layer added to mail you already send. HighByrd does not print, does not mail, and does not process the gift.
- Real-time response, by name
- Lapsed donor detection
- Automated thank-you and follow-up
- Works with your donor CRM
Why you cannot tell which donors your appeal actually reached
Your appeal goes to thousands of past donors, lapsed supporters, and new prospects. Some give. You learn nothing about the rest. The donors who opened your letter, visited their page, and almost gave stay invisible, so lapsed-donor recovery, follow-up, and your board report are all guesswork.
Reaching out blind
You do not know who read it, who was moved, or who was one follow-up away from giving.
Lapsed donors slip away quietly
A donor who gave two years ago visited their re-engagement page and did not give. You never knew they were that close.
You cannot prove what worked
Which letter, which donor segment, which campaign raised the most stays a guess.
What HighByrd does
How to see which donors responded to your fundraising appeal
Each appeal carries a personalized URL unique to that donor. When they visit, HighByrd serves a page merged with their name and giving history, and logs the visit by name and timestamp. A response becomes a named donor record, not a mailing total.
One PURL per donor
Generated for a single record on your list and mapped back to that donor on the visit.
A page that fits them
Their name, their connection to your mission, and a clear path to give, on your own domain. It feels written for them, not mass-produced.
Every visit logged
By name and time, so you know exactly who engaged.
Lapsed donor detection
HighByrd flags every donor who visited their personalized page but did not complete a gift. These are your highest-intent donors: moved enough to look, but needing one more touch. Reach back out before the moment passes, while the match is still live or before the December 31 deadline.
Real raised per campaign
Attach a gift value to each conversion. A plain-English dashboard shows appeals sent, donors who visited by name and time, gifts received, and total raised. Compare campaign to campaign and bring your board the numbers, in real time, instead of instinct.
Your donor system, updated automatically
When a donor gives or responds, HighByrd pushes the record to your donor management system or CRM within seconds, with no manual data entry.
Why HighByrd is different
How this is different from your donor CRM or a QR code
A donor CRM or a shared QR code tells you the campaign total. Neither can tell you which named donor almost gave.
HighByrd ties every visit to a specific donor, triggers follow-up based on what they did, and pushes the result back to your donor management system within seconds. It does not replace your printer, your mail house, or your donation page. It is the layer that tells you who responded and follows up for you.
Campaign types
Nonprofit fundraising campaigns HighByrd is built for
Non-profit fundraising runs on relationships, timing, and trust. HighByrd makes your direct mail work harder without adding work for your team.
Annual fund and year-end giving
Personalized appeals that speak to each donor by name and giving history. See who visited but did not give, and follow up automatically before the December 31 deadline.
Lapsed donor re-engagement
Reach past supporters with a message that acknowledges their history. Track who engaged, follow up with the ones who were close to coming back.
Matching gift and deadline drives
Urgency works only if your follow-up is fast. HighByrd flags engaged donors automatically so you can reach them while the match is still live.
Major gift prospect identification
See which donors engage most, visiting their pages and returning more than once. Surface the names worth a personal call from your development team.
What it looks like when it works
We mailed our year-end appeal and HighByrd showed us exactly which donors visited their page and did not give. We reached back out to that list before December 31 and recovered gifts we would have missed entirely.
Development Director, regional nonprofit
For the first time we can tell our board which appeal and which donor segment actually raised the most. We stopped guessing and started reporting real numbers per campaign.
Executive Director, community foundation
Illustrative examples. Pilot quotes to be replaced with verified, attributable customer stories before launch.
Send your first tracked, personalized fundraising appeal.
Stop sending blind. Start knowing who is with you. No developer, no data team, no long setup.
Non-Profits direct mail tracking FAQ
Short answers to the most common questions about how HighByrd helps non-profits track, personalize, and follow up on direct mail.
How do I track which donors responded to a direct mail appeal?
HighByrd prints a personalized URL (a PURL) unique to each donor on the appeal. When that donor visits, HighByrd looks them up and logs the visit by name and timestamp, so response ties to a named donor record instead of a mailing total.
Can I see which donors visited but did not give?
Yes. HighByrd flags every donor who visited their personalized page but did not complete a gift. These are your warmest lapsed and prospective donors, surfaced so you can follow up while interest is high.
Does HighByrd work with our donor database or CRM?
Yes. When a donor gives or responds, HighByrd pushes the record to your donor management system or CRM within seconds through a "Send Lead to API" action, and full data exports to CSV. No manual data entry.
Does HighByrd process the donation or collect the gift?
No. HighByrd is a tracking, personalization, and follow-up layer on mail you already send. Donors give through your existing donation page; HighByrd records who responded and triggers follow-up.
Does HighByrd print and mail our appeal for us?
No. HighByrd does not print or mail. You keep your printer and mail house. HighByrd adds the personalized URL, the tracking, and the automated follow-up to the appeal you are already sending.
How does the personalized page know which donor it is?
Each PURL is generated for one donor record and maps back to that person. When the URL is requested, HighByrd matches it to the record and serves a page merged with their name and giving history.
How does automated donor follow-up work?
A visual journey builder sends the next message automatically when a donor visits their page, submits a form, or gives, so a thank-you, a matching-gift reminder, or a second appeal fires on time without your team having to remember.
Can I find lapsed donors who are ready to come back?
Yes. Lapsed donors who received a re-engagement letter, visited their page, and did not give are flagged automatically, so your team can reach the ones who were close to returning.
How do I measure what a fundraising mailer actually raised?
Attach a gift value to each conversion. The dashboard shows appeals sent, donors who visited by name and time, gifts received, and total raised, so you can report real ROI per campaign instead of a guess.
Can I personalize each donor's appeal?
Yes. Each donor's page is merged with their name, their connection to your mission, and a clear path to give, on your own domain, so the appeal feels written for them.
Do we need a developer or a data team to set this up?
No. Upload your existing donor list as a CSV, build the campaign, and send. Data maps as-is, no code.